We provide services diligently, using all reasonable skill, expertise and care • Use best endeavours to promote the interests of our partners • Not discriminate against any potential applicant We at all times conduct ourselves with integrity. We act at all times in the best interests of students or prospective students. We offer advice and counselling and provide information to students, and where appropriate their parents (and in particular in the case of students who are 17 or under), in a manner consistent with this principle.